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Refinery29 Account Brief
Refinery29 is the leading next-gen media and entertainment company focused on being a catalyst for young women to see, feel, and claim their power.
Refinery29 Recent News Mentions
foundrmag.libsyn.com Jun. 4, 2019
How Refinery29 Defied Critics And Became A Digital Media Pioneer, With Co-Founders Christene Barberich And Piera Gelardi
“I think about how little we knew, but how—I believe—how courageous we were,” says Christene Barberich, reflecting on the early days of Refinery29. Before she and co-founder Piera Gelardi were the women at the helm of one of the fastest-growing digital media companies in the world, they were new entrepreneurs working tirelessly on a vision ( first sketched on a napkin ) that outsiders failed to understand. The Refinery29 founding team formed in 2004, and in those early days (before Twitter had even launched), people struggled to grasp even the concept of digital media. The co-founders’ pitches were met with skepticism. “We would go talk to people, and they would act like we were trying to sell them a carpet or something,” Gelardi says. “They thought it was a scam.” Potential advertisers and brand partners also didn’t think customers would ever want to buy something online. “I just remember thinking, like, ‘I don’t think that’s true,’” Barberich says. That skepticism gave them an advantage, though: It gave Refinery29 the freedom to operate and experiment without the pressure of competition. Today, Refinery29 has an international audience of 550 million and has earned multiple distinctions, including Webby awards and Inc.  500 list mentions. Key Takeaways How the two met and influenced each other’s decision to go all in on Refinery29 The early days at Refinery29 when wireframes were hand-drawn The freedom of operating under the radar when digital media was still the Wild West The critics who doubted the business model and thought it was a scam What they lose sleep over How they approach content creation What they look for when hiring The advice they would give to entrepreneurs who want to use content to grow their businesses How they define quality content
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Executives and decision-makers at Refinery29
Nudge.ai’s relationship intelligence platform can help you find the right executive to reach out to at Refinery29, such as Carolyn Meacher, Chief People Officer, or Philippe von Borries, Founder. Then get in touch and start a conversation.
Carolyn Meacher Chief People Officer
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Philippe Von Borries Founder
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Justin Stefano Founder
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Melissa Goidel Chief Revenue Officer
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Christene Barberich Global Editor-In-Chief, Co-Founder
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Kate Hyatt Senior Vice President, Branded Content Operations And Solutions
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Amy Emmerich Chief Content Officer
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Connectors at Refinery29
Executives can be difficult to reach, but every company has connectors who bring together people and ideas. At Refinery29, people like Carolyn Meacher, and Philippe Von Borries are likely connectors.
Carolyn Meacher Chief People Officer
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Philippe Von Borries Founder
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Justin Stefano Founder
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Michelle Chen VP, Ad Operations
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Brooke Hinton Consumer Insights And Strategy
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Fiona Hillery Director, Video Marketing
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See who in your network has relationships at Refinery29 With Nudge.ai you can uncover which contacts at a company your network is most strongly connected to. If you find a strong relationship, ask for an introduction!
Refinery29 Recent Social Activity
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The accusations date back over a decade, before Landis would rise to fame with the screenplay for his superhero movie Chronicle. r29.co/2IntCop
6 days ago
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The 11 best finds from The Home Depot's new decor line: r29.co/2ZxEXb8 #R29xTheHomeDepot #ad
7 days ago
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Poor Lola!! r29.co/2IqRebY
7 days ago
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Topics frequently mentioned alongside Refinery29
When Refinery29 is mentioned in the news, Nudge.ai often sees topics like Toronto, and Music. If your conversation focuses on these topics, you’ll probably get Refinery29’s attention.
Toronto
Music
Marketing
Social Media
Video
Food
Wine
Health
Companies frequently mentioned alongside Refinery29
When Refinery29 is mentioned in the news, companies such as General Catalyst Partners, Spotify, and Twitch are often also mentioned. These companies can serve as customer examples.
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