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GRUPO MODELO S.A.B. DE C.V. Account Brief
In the US, Grupo Modelo imports and markets its brands through its joint venture known as Crown Imports. In that country, three of the Modelo brands are among the top five imported beer brands and it is the only company to have its six export brands among the top 20. Corona Extra has been the leading imported brand in the US since 1997. Further, Modelo Especial is the third most popular imported brand in the US, Corona Light is the fifth -besides being the first among the imported light beers - Pacífico is the fifteenth and Negra Modelo the nineteenth. The Sales and Marketing Division at Grupo Modelo coordinates the efforts to increase global sales and consolidate the presence of Grupo Modelo all over the world. Through our foreign offices we serve different markets in order to offer a better service to importers, distributors, consumers and clients and to ensure the success of the Grupo Modelo products. The international expansion of the Grupo Modelo products began in the early sevent
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