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YellowHammer Account Brief
Digital agency with a focus on performance marketing display campaigns & the technologies to make them work.
YellowHammer Recent News Mentions
marketwired.com Dec. 5, 2017
Yellowhammer Media Group Ranked In Crain's New York Business' 2017 Top 100 Places To Work In New York City
NEW YORK, NY--(Marketwired - Dec 5, 2017) -  YellowHammer Media Group today announced that the company was ranked by Crain's New York Business as one of the Top 100 Places to Work in New York City for 2017. Honorees represent a diverse set of fields including technology and engineering, marketing,...
marketwired.com Nov. 9, 2017
Yellowhammer Media Group Ranked As A Fastest Growing Company In North America On Deloitte's 2017 Technology Fast 500(TM)
NEW YORK, NY--(Marketwired - Nov 9, 2017) -  YellowHammer Media Group today announced it ranked on the Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. YellowHammer Media Group grew 196% during this period. YellowHammer Media...
adexchanger.com Jun. 23, 2017
For Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. The IAB Labs’ “ads.txt” initiative is one of several recently proposed solutions to minimize digital advertising fraud. Participating sellers, including supply-side platforms (SSPs) and publishers, would place... Continue reading »
adexchanger.com Feb. 27, 2017
Last-Click Attribution Seems Unkillable | Adexchanger
Last-click attribution may never die. Although digital multitouch attribution (MTA) pioneers like Visual IQ, Google’s Adometry and AOL’s Convertro hit the market more than a decade ago, last-click remains the prevailing measurement model. Big brands and network agencies still tend to prefer media-mix modeling (MMM), said Alain Portmann, founding partner and director of strategy and... Continue reading »
adexchanger.com Jan. 23, 2017
Advertisers, Ditch The Duct Tape And Focus On Quality
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. When a dam is breaking, you don’t just slap some duct tape on it to keep it together. It takes quality engineering to... Continue reading »
adexchanger.com Oct. 31, 2016
To Compete With Amazon, Don’T Ruin A Targeted Campaign With Generic Creative
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. There are two times each year when brands’ advertising strategies are scrutinized by the general public: the Super Bowl and the kickoff of... Continue reading »
Executives and decision-makers at YellowHammer
Nudge.ai’s relationship intelligence platform can help you find the right executive to reach out to at YellowHammer, such as Jason Pedrick, SVP Operations, or Jeremy Elbaum, Founder. Then get in touch and start a conversation.
Jason Pedrick SVP Operations
Jeremy Elbaum Founder
Andrew Hirsch General Manager, West Coast
Stew Dansby Ad Operations Manager
Hagan Major President & Chief Operating Officer
Jared Christopherson CSO / Partner
Sam Appelbaum General Manager
Jill Regular Director Of Client Service
Jennifer Mahajan Sales Director
Shaun Tilford Chief Technology Officer
See 4 more decision makers
Connectors at YellowHammer
Executives can be difficult to reach, but every company has connectors who bring together people and ideas. At YellowHammer, people like Tyler Johnson, and Joseph Hirsch are likely connectors.
Elizabeth Elliott Head Of Finance/Ops
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