sixteen-nine.net Aug. 7, 2019
Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity
Broadsign has done a tie-up with the programmatic exchange company Place Exchange the companies say enables digital buyers to "transact DOOH programmatically as a simple add-on to existing digital media buys."
billboardinsider.com Aug. 7, 2019
Broadsign Partners With Place Exchange For DOOH
MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exch
ravepubs.com Aug. 6, 2019
Broadsign Partners With Place Exchange To Seamlessly Extend Digital Campaigns To DOOH
MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. …
thedrum.com Jul. 1, 2019
Out Of Home Needs Agreeable Digital Standards: Programmatic Punch NY 2019
Historically, out of home (OOH) used a static medium – billboards with vinyl and paper. Ari Buchalter, chief executive officer at outdoor ad agency, Intersection says it is digitising very very rapidly.
thedrum.com May. 14, 2019
Programmatic Digital OOH Does Not Spell The Death Of Traditional, Static Outdoor
As advertising evolves to increasingly embrace digital trends, with the increase in data availability in real-time, personalized, automated out of home moves closer to reality.
ravepubs.com May. 8, 2019
Broadsign Acquires Leading Canadian Digital Out-Of-Home Programmatic Exchange Campsite To Improve Buyer Access To DOOH Inventory
MONTREAL, May 8, 2019 — Broadsign, the leading out-of-home marketing platform, today announced that it has acquired Campsite, the innovative Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. This news follows the recent announcement that Broadsign has acquired the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. …