adage.com Jun. 11, 2019
As It Ramps Up In Walgreens, Birchbox Debuts Brand Campaign
Birchbox is debuting a new brand campaign celebrating diversity after recently raising its prices, rebranding some offerings and opening in Walgreens
adweek.com May. 29, 2019
In A Nod To Greater Inclusivity, Birchbox Tries A Non-Binary Rebrand – Adweek
Say hello to Birchbox Grooming.
siegelgale.com Mar. 8, 2019
Exploring Simplicity In Customer Experience On International Women's Day
We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.
forbes.com Nov. 21, 2018
At 14Th-Annual Forbes CMO Summit, Data Is King But Heart Rules
As marketers tap the trove of consumer data insights, practitioners and customers alike are pushing a culture shift away from transactional relationships to meaningful ones. Customers are demanding data and business be used for good, while brands use their platforms to support causes.
forbes.com Sep. 24, 2018
The Full List Of 50 Chief Marketers
Not a ranking, this inaugural list will annually spotlight CMOs who serve as models of a new, emerging and disruptive chief marketer.
charleskush.com Aug. 20, 2018
Digital Data Dictates In-Store Decisions For Modern Retailers
Look at your emails, your Instagram and every website you visit. It's no secret that data dictates the way modern marketers engage consumers online. But as retailers open more stores—whether they're entering the physical world, expanding into a new market or just expanding in general—data also plays a huge role in decisions there. See how Birchbox, Roots and T-Mobile have done it. Birchbox: Expanding offline Every brand's customers are unique. While Birchbox considers beauty giants like Sephora