iabcanada.com Sep. 27, 2019
Deconstructing The Next Big Thing – MIXX Canada Direct
MIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration of DTC brands and the incredible amount of data that underpins the new economy. IAB Canada was so fortunate to have the legendary Erica Ehm …
tech.co May. 23, 2019
JOMO – The Joy Of Missing Out Might Be The Future Of The Internet
Gen Z loves the internet, destressing, and life balance. They don't love social media. Here's what that means for brands trying to connect to them.
pressboardmedia.com May. 8, 2019
Our Podcast Guests Share Their Favorite Books Of All Time
Inspired by our well-read podcast guests from season one of The Science of Storytelling, we rounded up a list of their favorite books of all time.
pressboardmedia.com Mar. 13, 2019
Wattpad And Ben & Jerry’S Celebrate LGBTQ+ Youth
We're interviewing the people behind our top 50 branded content partnerships of 2018. Here, Wattpad dishes on their partnership with Ben & Jerry's.
strategyonline.ca Dec. 14, 2018
Gen Z ‘Demand’ Brands Have A Strong Purpose » Strategy
Wattpad’s head of brand partnerships talks about the importance of cause marketing when trying to connect with young Canadians.
brandchannel.com Oct. 18, 2018
National Geographic And Wattpad Tackle Global Plastic Crisis
As part of #PlanetOrPlastic initiative, storytelling contest challenges writers to explore the impact of plastic on the environment