marketingio.com Jul. 13, 2017
Venturing Into ABM? Here Are A Few Answers To Questions You Should Be Asking - Forrester
Yes, data! Data is king and content is queen in the realm of ABM. If you want to make ABM work, get busy cleaning up your customer data and put better data management practices in place.ABM data challenges include identifying the right contacts inside selected accounts, performing deep research to understand the key issues that specific accounts or segments face, and tracking material changes (e.g., triggers) that could open the door to new prospects and buyers. Start by closing data gaps in y
business2community.com Jun. 28, 2017
What Is A Sales Stack?
Sales today is so competitive that one tool is not enough. The modern sales team uses several sales software tools that are designed to improve productivity and decision-making, and automate repetiti…
prnewswire.com Jun. 16, 2017
6Sense Ranked A Leader Among Predictive Marketing Analytics Platforms For B2B Marketers By
SAN FRANCISCO, June 16, 2017 /PRNewswire/ -- 6sense today announced that its patent-protected Intelligent Marketing...
socialracemedia.com Jun. 6, 2017
Whats ROI Got To Do With It 4 Questions For B2B
geralt / Pixabay If Tina Turner was a B2B marketing or sales leader she would have sung about the conflicting emotions we all have towards ROI. Its amazing how three seemingly innocuous letters can create such a headache. As modern marketers were constantly under more pressure than ever to prove ROI. While most of us support the idea of data-driven decisions there are still significant gaps between desire and execution. In fact according to a MMA/Forrester/ANA study 87% of senior marketers don
disrupt-africa.com May. 31, 2017
Andela Picks Uganda As 3Rd Market
Andela picks Uganda as 3rd market.
blog.socedo.com May. 30, 2017
Is Intent Data Predictive
Intent Data is starting to become the newest buzzword within the B2B marketing space. In the past few weeks, we attended three industry conferences for B2B marketers and had a lot of conversations with folks about data-driven marketing practices. At this point, it’s clear... #predictiveanalytics