bobbevilacqua.com Oct. 30, 2019
How To Deliver Effective Account-Based Marketing
Account-Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences. Join Gil Allouche, CEO of Metadata.io, and Jason Widup, VP of Search Marketing and Operations for Workfront, as we show you how to implemen
marketingland.com Oct. 8, 2019
Oracle Eloqua Adds Automated ABM Capabilities With Metadata Integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising campaigns.
martechtoday.com Aug. 2, 2019
The Martech Minute: Microsoft Acquires Bluetalon, Startup Funding New In Martech
The martech week in review: News and announcements in marketing technology this week that you might have missed.
prnewswire.com Nov. 5, 2018
Metadata Named An 'Account-Based Execution Software' Leader In G2 Crowd's Fall 2018 Grid® Report
SAN FRANCISCO, Nov. 5, 2018 /PRNewswire/ -- Metadata.io (https://www.metadata.io/), the Automatic Account-based Advertising platform for predictable B2B lead...
prnewswire.com Feb. 21, 2018
Metadata Secures Second Patent For B2B Lead Generation Technology
SAN FRANCISCO, Feb. 21, 2018 /PRNewswire/ -- Metadata Inc. (http://www.metadata.io), the pioneer of A.I. operated...
insideanalysis.com Aug. 14, 2017
Metadata Matters: The Glue Of Information Systems
In the information economy, data is a critical asset, but so is metadata. In fact, metadata is the glue that holds information systems together. This becomes increasingly important with the rise of…