techemergence.com May. 30, 2018
Machine Learning In Email Marketing
Machine learning is being applied to email marketing for: Segmentation, marketing timing, and even copywriting. In this article we examine...
cio.com Feb. 21, 2017
How CIO-CMO Partnerships Leverage Omni-Channel Marketing Strategy To Drive Business Value
Zeta Global CIO discusses how Omni-Channel marketing enables customer loyalty and drives business value.
adweek.com May. 8, 2019
How Zeta Global Plans To Turn Its Recently Acquired Sizmek Assets Into A Success – Adweek
The CEO says it doesn’t buy any company it can’t integrate within 12 months.
adweek.com Apr. 22, 2019
Zeta Global To Purchase Sizmek Assets In $36 Million Deal – Adweek
Pair announce sale of Sizmek’s data management and demand-side platforms.
adage.com Apr. 19, 2019
Zeta Acquires DSP From Sizmek, Takes Aim At The Trade Desk
Zeta is upending its business, saying it will offer its first party data segments for free to agencies who use its software to buy programmatic ads
adexchanger.com Apr. 19, 2019
Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million
Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on Friday in a deal worth up to $36 million. If the deal is approved, Zeta will pay $5 million in stock and $10 million in cash, with another $20 million... Continue reading »