streetfightmag.com Aug. 7, 2019
For Publishers, When It Comes To Display, Blame The Format, Not The Targeting
A controversial new study by Carnegie Mellon University found that digital publishers get roughly 4% more revenue for an ad impression that is cookie-enabled — or personalized — versus …
venturebeat.com Aug. 3, 2019
You Can Build A Healthier Startup Without VC Money
As a startup founder, it may be hard to imagine not going the VC route. But you could me much better off over the long term if you go it alone instead.
cnn.com May. 9, 2019
Why It Might Not Be Smart To Buy Uber On Its IPO Day
Wealth Coach: Buying an initial public offering on its first day of trading is probably not a great idea. It's better to sit tight, be patient and watch how the company's stock does for the first few months.
sporttechie.com May. 9, 2019
Jessica Rovello Led Arkadium Through Market Shifts, Geopolitical Crisis
In 2014, Russian soldiers invaded Simferopol, the de facto capital of the Crimean peninsula, and the home of Arkadium's satellite office.
adotas.com Apr. 12, 2019
March Madness Fans To Advertisers: Make More Interactive And Visual Ads
Over 40% more likely to make a purchase after seeing March Madness ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how U.S. sports fans perceived online advertising and marketing campaigns for 2019’s March Madness Tournament. For the study, Arkadium commissioned …
thenextweb.com Feb. 21, 2019
Arkadium CEO Jessica Rovello On Solitaire's Enduring Appeal
There’s a certain kind of computer game everyone plays, the kind that have been around for so long most people don’t even know a time when they weren’t always available to play. No, I’m not talking about Fortnite. I mean the really ubiquitous games: Minesweeper, FreeCell, or Mahjong. How have these games lasted so long, …