businessofapps.com Apr. 18, 2019
Engagement With User-Generated Content Boost Ecommerce Conversions By 137%
User-generated content is a key driver of the shopping experience with 64% of shoppers considering reviews, ratings and questions and answers when making a purchasing decision. Engagement with user-generated content also generated a 137% conversion lift, according to new research from Bazaarvoice. Based on an analysis of 6,000 websites and a survey of 500 brands and retailers and 2,000 consumers, the latest Shopper Experience Index revealed that brands which make use of user-generated content ha
internetretailing.net Apr. 17, 2019
Shoppers Discovering Products To Buy Through Social Media Up By 38% In A Year
The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months.
cxm.co.uk Apr. 16, 2019
Increased ‘Likes’ For Social Media Shopping – Customer Experience Magazine
The number of customers who place high importance on the ability to discover and purchase directly through social media platforms has risen by 38 percent in a year, new figures reveal.
netimperative.com Apr. 16, 2019
The Rise Of Social Media Shopping: Engagement Up 38% In 12 Months | Netimperative
The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research. Bazaarvoice’s annual Shopper Experience Index surveyed more than 500 brands and retailers, revealing that 91% agree that visual ... [Read more...]
thedrum.com Feb. 5, 2019
People On The Move Including Huawei, Merkle, Pride In London, Hootsuite, And More
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. This week's features moves at Mother, Huawei, Huge London, SpotX, Clear Channel and Dentsu Aegis Network APAC.
maherjaber.com Dec. 4, 2018
How Brands Can Improve Influencer Marketing To Remain In Touch With Consumers
Influencer marketing – a six-figure line 72% of brands had in their marketing budget this year. There’s no point in denying: influencer marketing works. At least for now in its current form. As we all know, once a marketing trick becomes popular, its effectiveness starts shrinking over time. This