martechtoday.com Jul. 27, 2018
Specs For Openrtb 3.0 & Ads.cert, The Ads.txt Enhancement, Open For Comment
Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert.
adexchanger.com Nov. 8, 2017
Rubicon Got Rid Of Its Buy-Side Fees – But Who Else Is Charging Them?
The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from... Continue reading »
marketingsmartguide.com Sep. 26, 2017
Giving More Control To Advertisers On Facebook
September 26, 2017 Share this content: Giving More Control to Advertisers on Facebook With nearly two billion active users and over five million
socialracemedia.com Jul. 27, 2017
Facebook Hits 932B In Q2 Revenue Mostly Mobile Based 07 27
by Tobi Elkin @tobielkin 46 minutes ago The social giant's global ad revenue is expected to reach $36.29 billion this year up 35% from 2016 according to eMarketer -- which makes Facebook the second-largest ad seller after Google. For Q2 the company posted a profit of $3.89 billion up 71% from a year-earlier profit of $2.28 billion. Mobile ad sales now comprise most of Facebooks revenue with mobile ad revenue for the quarter representing about 87% of total ad sales -- an increase from the prior
socialracemedia.com Jun. 15, 2017
Has Anything Changed A Year After Anas Report On Media Transparency
by Tobi Elkin @tobielkin 25 minutes ago Its been slightly over a year since the Association of National Advertisers (ANA) released its report with K2 Intelligence on the state of media transparency in the U.S. ad industry. The report identified the extent to which the industry adheres to a tangle of murky non-transparent practices involving kickbacks incentives rebate and fees that arent disclosed. Since the findings were released the four media buying holding companiesWPP IPG Omnicom and Publ