huffingtonpost.ca Jan. 29, 2019
Canadians Turning Away From Brands That Don’T Reflect Their Values: Study
Businesses that aren’t “purpose-led” stand to lose out in an era when consumers see brands as extensions of themselves.
strategyonline.ca Jan. 28, 2019
‘Purpose’ Crucial To How Consumers View Companies » Strategy
A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.
paymentweek.com Jan. 28, 2019
Majority Of Canadian Consumers Buying From Companies That Take A Stand On Issues They Care About And Ditching Those That Don't, Accenture Study Finds
TORONTO, Jan. 28, 2019 – Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture (NYSE: ACN). The fourteenth annual Accenture Strategy Global Consumer Pulse Research – …
cbc.ca Dec. 30, 2016
From Digital Boards To Big, Bad Amazon: Things To Watch In Retail In 2017 - Business
Competition among Canadian retailers continued to heat up this year, with some brands beefing up their stores and e-commerce offerings and new competitors joining the market. Here is what's ahead for 2017.
ctvnews.ca Dec. 15, 2016
Digital Stores, Death Of The Shopping Mall: Retail Trends In 2017
Competition among Canadian retailers continued to heat up this year, with some brands beefing up their physical stores and e-commerce offerings, while new entrants like Saks Fifth Avenue and Uniqlo joined the fray.
profitguide.com Dec. 14, 2016
4 Retail Trends To Watch For Next Year
Stores will need to adapt to the continued rise of e-commerce and the hollowing out of the mid-market in...