netimperative.com May. 16, 2019
Quantcast Choice Premium Offers ‘Simpler Consumer Consent Management’ For Publishers | Netimperative
Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners. The launch builds on the success of the free Quantcast Choice launched exactly a year ago and which has so far generated more than 10 billion ... [Read more...]
prnewswire.com Apr. 12, 2019
Ad Council Announces New Members Of Board Of Directors
NEW YORK, April 12, 2019 /PRNewswire/ -- The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change,...
enterrasolutions.com Feb. 21, 2019
Cognitive Technologies Are Paving Stones On The Digital Path To Purchase
There’s no denying the digital path to purchase is becoming more of a consumer highway than a path. A Forrester report predicts, “Fifty-eight percent of U.S. retail sales will be digitally impacted by 2023, meaning those sales either will occur online or may occur in-store but be influenced by digital technologies.” The long-term impact of … Continue reading "Cognitive Technologies are Paving Stones on the Digital Path to Purchase"
thedrum.com Nov. 7, 2018
Is 2019 The Year The Robots Take Over? Not Quite
With all the buzz around AI and machine learning, it can seem impossible for many marketers to separate the signal from the noise. Is it the best thing since the internet? Are we all out of a job? As with most new technologies, the truth is slightly less dramatic (at least in the short term), and it helps to be armed with some basic knowledge to cut through the noise.
thedrum.com Apr. 11, 2018
Quantcast’S Konrad Feldman Discusses ‘Healthy’ Realism For The Industry As It Opens Its Asia Operations
Quantcast has opened up its services to seven Asian markets, using Singapore as its regional commercial hub.
thedrum.com Jan. 25, 2018
Quantcast Takes Its First Leap Into Asia, Launching In Seven New Markets
AI tech firm Quantcast has launched into Asia for the first time, expanding its business into seven new markets in the region.