pymnts.com Sep. 10, 2019
Mcdonald's To Acquire Apprente | PYMNTS.com
McDonald's announced an agreement to acquire Apprente to grow its Bay Area presence and integrate teams with advanced technology skills into its business.
adexchanger.com Aug. 7, 2019
Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers?
Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect marks Nike’s second analytics acquisition, following its 2018 purchase of customer analytics startup Zodiac Metrics, which was folded into Nike’s data science group, now led... Continue reading »
adexchanger.com Jun. 24, 2019
What’S On Tap For Dynamic Yield After The Mcdonald’S Acquisition
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and... Continue reading »
pymnts.com Apr. 30, 2019
How Startups Aim To Personalize The Drive-Thru
Retail news: 5thru is looking to help quick-service restaurants (QSR) provide customers with a more personalized experience at the drive-thru.
pymnts.com Apr. 29, 2019
When Loyalty Is The Key Differentiator For Apps
Mobile order-ahead apps have morphed into a commonplace offering with QSRs, and loyalty programs can serve as key differentiators.
techcrunch.com Apr. 17, 2019
An AI Startup’S Mcpivot – Techcrunch
Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king McDonald’s bought the Israeli company for $300 million, a source told TechCrunch, with the purpose of rethink…