news.communitech.ca Oct. 10, 2018
Auvik Acquires Network Traffic Analytics Company Talaia
labs.openviewpartners.com Jun. 13, 2018
CAC Payback: How Continuous Experimentation Can Drive Down Costs [Podcast]
OpenView's Blake Bartlett discusses how a company's go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then, Marc Morin, Founder & CEO of Auvik, discusses the importance of experimentation in efficiently acquiring new customers to drive down CAC this week on BUILD.
medium.com May. 29, 2018
Coaching Ceos To Craft The Story, Rather Than Doing It For Them
When the tables were turned on Andy Raskin, a storytelling expert, to allow a CEO client to craft their own story, the results were surprising. Learn how he coached one CEO to craft the story instead of doing it for him and why that's his only model going forward.
betakit.com May. 15, 2018
Waterloo's Auvik Networks Raises $20 Million Series C
Waterloo-based Auvik Networks has raised a $20 million Series C led by existing investor OpenView, with participation from Celtic House Venture Partners and Rho