beet.tv Jan. 3, 2020
Cadent Rings In 2020 With 4INFO Acquisition – Beet.tV
2020 has barely begun but, already, it looks like we are in another wave of ad-tech consolidation - this time, driven by the opportunity to make connected TV ad buying smarter a...
adexchanger.com Jan. 2, 2020
Cadent Acquires 4INFO To Expand Its Advanced TV Offering
Cadent said it acquired ad tech company 4INFO on Thursday to help buyers to better allocate spend across channels and platforms as TV viewing fragments. Terms of the deal were not disclosed. Cadent works with buyers and sellers to execute addressable and data-driven linear TV buys. It will gain access to OTT and CTV inventory... Continue reading »
adweek.com Jan. 2, 2020
Ad Tech’S Consolidation Continues As Cadent Acquires 4INFO – Adweek
Connected TV remains the focus for buyers.
digitaltvnews.net May. 14, 2019
4INFO Adds Smart TV Data Through Partnership With Inscape
4INFO has announced a strategic relationship with Inscape. By integrating Inscape’s ACR-generated, glass level insights from smart TVs, with 4INFO’s advanced TV platform, marketers are better able to match online and offline data to smart TV viewing data.
beet.tv Feb. 10, 2019
4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins – Beet.tV
While a “TV identity graph” may sound simple, it consists of a whole lot more than television sets. To the tune of some 6.9 connected screens in the average household, according...
zacks.com Dec. 1, 2017
Acxiom Partners With 4INFO To Improve Audience Targeting - December 1, 2017
Acxiom (ACXM) partners 4INFO for location-specific audience targeting.