chiefmarketer.com Jul. 10, 2018
How Retailers Are Missing The Mark With Shoppers
A survey has helped identify the gaps between what shoppers want and what the industry is delivering.
pymnts.com Jun. 18, 2018
Brands Test The Waters Of Contextual Commerce
One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram, and, if successful, could forge a path for brands that want to sell directly to online consumers. Adidas, Louis Vuitton, Aritzia and The Kooples are among the early brand participants in Instagram’s policy of enabling consumers to buy items while in […]
pmxagency.com May. 17, 2018
Social Commerce Best Practices: Optimize Mobile, Match Products To Platform Strengths - PMX Agency
Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront, a frontier where the customer journey can take on fresh new forms. There are approximately 3.2 billionactive social media users today, according to Hootsuite. The major platforms have enormous audiences that are too big to ignore: 800 million Instagram users …
smallbizdaily.com Jan. 2, 2018
What Will 2018 Bring To Small Business Owners And Entrepreneurs?
What does 2018 have in store for small business owners? Read on to get our experts' best insights and 2018 predictions for entrepreneurs.
mobyaffiliates.com Dec. 21, 2017
The Top Mobile And In-App Advertising Predictions For 2018
With 2018 just around the corner, we’ve asked some of the mobile advertising industry’s top executives for their predictions for the year ahead. Everything
socialracemedia.com Nov. 27, 2017
Youngest Generation Growing Up Fast 11 27 2017
by Jack Loechner Staff Writer @mp_research 83 minutes ago According to a new report from RetailDIVE by author Care Salpini while targeting each generation is a must for most retailers there's one (generational) group in particular that's bound to draw a marketer's attention: Gen Z Though that class of digital and social natives is still a developing consumer group it's one that retailers have become particularly interested in. While older members of Gen Z (roughly the 16-22 year-olds) are a re