adexchanger.com Sep. 10, 2019
Integral Ad Science Turns Over Entire Senior Leadership Team
Since Lisa Utzschneider was hired as CEO of Integral Ad Science in January, almost the entire senior leadership team has turned over, a sign of swift change at the Vista Equity Partners-owned ad tech firm. The acquisition closed last July. Eighteen C-suite, SVP and VP-level executives have been hired since the acquisition and Utzschneider's hiring,... Continue reading »
marketingland.com Jan. 9, 2019
Optimizing For Attention: Viewability Gives Rise To Time-In-View Metrics, Poses Challenges
How viewability expectations are evolving and what that means for marketers.
i-com.org Dec. 22, 2018
Lisa Utzschneider Joins IAS As Chief Executive Officer — I-COM
December 12, 2018 – London, UK – Integral Ad Science (IAS) today announced that Lisa Utzschneider [pictured] will join the company as CEO and member of its board of directors, effective January 7, 2019.
thedrum.com Dec. 18, 2018
People On The Move Including ITV, Ikea, Grey London, Audi, And More
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
martechtoday.com Dec. 14, 2018
The Martech Minute: Magnolia Updates Its CRM, Formstack Buys Quicktap, More
The martech week in review: News and announcements in marketing technology this week that you might have missed.
businessinsider.com Dec. 13, 2018
Integral Ad Science Hires CEO Lisa Utzschneider
Lisa Utzschneider is becoming CEO of ad-verification firm Integral Ad Science as it expands to track audio and OTT advertising.